Tourism and events professionals: showcase your sustainable practices in a clear, credible and engaging way!
As part of the European TASTE project, this interactive training session, led by Noémie De Clercq and organised by the hub.brussels hospitality cluster, will help you communicate your sustainable practices accurately and credibly, without falling into the trap of greenwashing.
The session will be followed by a discussion with several experts in sustainable event communication, public relations and sustainable digital marketing.
1.The pillars of sustainability applied to tourism
A refresher on the environmental, social and economic dimensions of sustainability, illustrated with concrete examples from the sector.
2.Greenwashing or genuine commitment?
You will put your instincts to the test and discover the key principles of credible sustainable communication.
3.From intention to action
In small groups, you will identify the challenges you face and explore concrete, realistic solutions that can be applied to your activities.
4.Expert panel
Inspiring testimonials and practical advice on how to communicate your sustainability initiatives with impact and authenticity led by Anaïs Baumgarten and Vanessa Gohy.