Support, promote and emulate stakeholders in
the Tourism, Events and Culture sector

We would like to thank Véronique and Siham for helping us enormously, by analysing our business plan in great depth and providing us with numerous tips on how to improve it. It was real added value to receive advice from professionals in the tourism sector, who understand the workings of this business sector and know the issues involved. We can now approach our various partners with confidence.

The Hospitality Cluster is an excellent network for sharing knowledge and best practices. It allows me to exchange ideas with different sectors knowing that we all have the same aim: “to improve the customer’s experience during their stay in Brussels”. The Hospitality Cluster organises conferences and workshops that help us to perform better in our work.

From the beginning of my entrepreneurial adventure in Brussels, my experience with the hospitality cluster has been excellent. I have been able to benefit from a whole series of consultancy sessions with experts in subsidies, finance, and follow relevant training on e-commerce and marketing for free. This allows me to continuously learn and feel really supported, not only professionally, but also humanly. Thanks to the Cluster and good job!

We were pleasantly surprised to have been spontaneously contacted by the fledgling Hospitality.brussels team, who welcomed us to their offices. We benefited from two pairs of ears attentive to our project. Following this meeting, we benefited from relevant contacts with other professionals in the sector. We now feel supported in the relationship and questions inherent to the development of our atypical project.

How do you think the hospitality cluster can support your business? Support from the hospitality cluster has the potential to be a significant source of growth for a project like Pristin Sellier. SMEs need support in the form of advice and financial assistance to find partnerships. Pristin Sellier is a fantastic project which requires a thorough understanding of the Horeca market and numerous partnerships in order to be successful. The hospitality cluster will, in my opinion, be very helpful for improving companies’ market understanding and approach, enabling them to transform projects into ventures that can generate employment and growth.

hospitality.brussels has enabled us to meet more and more professionals from the world of accommodation and tourism and, in these times of crisis for the sector, to maintain contact. In addition to concrete support, it is important to know that there are still many of us in the boat who are willing to give it an effective and optimistic direction. We have no doubt that the hospitality team will continue to make every effort to offer companies support that matches our realities.

The hotel sector in Brussels is a very large one. In addition to hotels, aparthotels and B&Bs, there are numerous other actors such as collaborative websites, estate agents, independent service providers, and start-ups like Guidewiser which are linked to this sector. The Hospitality Cluster will bring all of these actors together, promoting exchanges between us and boosting the appeal of Brussels as a destination.

The marketing approach I propose for the sector is, needless to say, based on an analysis of the habits and needs of its existing and targeted clientele. Any creativity in future actions (local partnerships, digital presence, etc.) will be meaningless and ineffective unless it is targeted and adapted.