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What is it all about?
Marketing has changed dramatically since the emergence of digital technology. Customers search for information on products or services in a search engine, compare providers on social networks and give their opinion online. How do you manage this new way of selling? How can you adapt your communications to the different digital channels and the expectations of web users?
Programme
This workshop will cover the following points:
the customer journey in the digital age
an overview of the tools available to you to manage your digital marketing (Google My Business, social networks, advertising, direct mail and retargeting, etc.)
managing your online reputation
Who will be speaking?
Fabien Leroy
A Freinet teacher for almost 10 years and a geek from an early age, Fabien set up as a marketing consultant 6 years ago. The diversity of his clientele ranges from the organic sector to the locksmith’s trade, not forgetting the catering industry, the steel industry and a well-known brand of beer. This enables him to tailor his advice to the sector in question. Not forgetting his first love, he runs training courses for entrepreneurs for JobYourself and l’Atelier des Tanneurs.
His aims: to open the doors of the digital world to project leaders by giving them a critical look at the new media and giving them the keys to developing the visibility of their activities.
