31/05/22

Tourbit Deep Dive Session – Data Analytics

data analytics

We are pleased to inform you that the TOURBIT project activities have started !TourBIZZ – The tourism business community is available online. Create your profile and access in the “Events” section all the webinars aimed at increasing your digital awareness of the latest technologies for the tourism sector.
Now more than ever, tourism SMEs need to understand as much as possible about customers and visitors, their needs and expectations in order to meet and exceed them. Data analysis plays an invaluable role in streamlining business operations and driving innovation. By leveraging the right data and knowing how to analyze it, tourism SMEs will be able to turn around and practice more sustainable tourism.
Webinar Agenda:

11:00 CET – Introduction to the TOURBIT project
11:05 CET – Introduction to data analysis in tourism, Pedro Machado
11:20 CET – Use Case 1, Alex Trias
11:30 CET – Use Case 2, Ilkka Lariola
11:40 CET – Discussion: Q&A
11:45 CET – Closing
A taste of who you’ll meet during the webinar:

Pedro Machado, Innovation and Digital Transformation at NOS in Portugal, will present what exactly data analytics is and what the benefits are for SME business operations.

Alex Trias, Director of La Ballena Alegre Campsite in Spain, will present a use case in the tourism industry.

Ilkka Lariola, Chairman of the Board of Natura Viva, Finland, will share another use case of how SMEs can use data analytics strategically in their business

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