Interactive workshop: Tourism Mural

02/10/26

The tourism industry currently faces numerous challenges: environmental transition, changing traveler behavior, social and economic issues, and more. This morning’s session will help you better understand these changes and identify ways to adapt your business.

About

Because in just a few hours, the Tourism Workshop allows you to take a step back and assess your business, better anticipate industry trends, and identify concrete courses of action. No lengthy theoretical presentations: you’ll be at the heart of the workshop, sharing your experiences, exchanging ideas, and leaving with new perspectives for your organization.

Program

08:45 am – 09:00 am : Welcome coffee
09:00 am – 12:30 am : Interactive workshop
12:30 pm – 1:30 pm : Casual lunch (optional)

Through a collaborative and participatory approach, you’ll explore the impacts of tourism, the risks and opportunities for the sector, and brainstorm solutions to build a more resilient tourism industry. It’s also a great opportunity to meet other stakeholders in Brussels’ tourism industry and who knows, maybe even spark some new collaborations!

Practical info

Members and partners of the hospitality cluster have priority for this session. Participation is limited to 14 people to encourage interaction and ensure constructive discussions.

Useful resources