Do you do business with the United States? Join our webinar on February 26 at 4 p.m. to examine key economic policies and learn how to adapt to the “America First” trade environment. Discover expert analysis and practical strategies for international businesses in English and French.
The Trump administration’s economic strategy is strongly oriented toward protectionism and the revival of domestic industry. Import tariffs have risen sharply, and exporters should expect higher entry costs and more complex customs procedures.
Nevertheless, the United States remains a vast market with strong purchasing power and a strong dollar that boosts the profitability of exports. Deregulation continues in sectors such as energy, logistics, and manufacturing, offering opportunities for Brussels-based, Belgian, and European companies willing to adapt. European technology transfers and innovation partnerships are highly valued by US companies.
How can exporters build tariff flexibility into their prices and contracts? Should we consider reevaluating supply chains and opting for partial assembly in the United States or local partnerships? What is the new strategy for adapting to the “America First” trade framework?
During our webinar, experts will address these hot topics and share their insights with the audience.
Welcome and introduction
Kathlijn Fruithof, Representative of the Brussels-Capital Region in New York, hub.brussels, Trade and Investment Advisor
Presentation of bilateral trade and investment relations between Belgium and the United States
Ambassador Frédéric Bernard, Embassy of Belgium to the United States in Washington, DC
Keynote 1: Overview of key economic policies and their impact
Brian Maguire, Journalist and host, US-EU political, economic, and trade affairs, Washington, DC, and Brussels
Keynote 2: How to adapt your export strategy to the new “America First” framework
Matthew Bock, Bock Trade Law, attorney and licensed customs broker specializing in US laws and regulations on import, export, and economic sanctions
Testimonial: Brussels-based company exporting food products to the United States
Nathalie d’Harveng (to be confirmed), CEO of Nats Rawline, innovative plant-based, vegan snacks and raw pastries
The webinar is free, but registration is required.
You will receive the link after registering.