After two years of a forced hiatus, the events industry has been experiencing a significant resurgence since 2022. Like a champagne cork being popped, demand has returned with a renewed thirst for connection and shared experiences. Of course, some market players were left behind. The most resilient survived. This is the case for Tatou Production, a company founded in 2015 by Pierre Chavée and Terry Vermandel , specializing in event logistics and staffing . This dual expertise makes them a one -stop shop for all professionals seeking comprehensive support for their event organization.
From logistical intelligence to the provision of extras
Based on Rue du Colonel Bourg in Evere, Tatou acts as an event project support provider throughout Belgium, primarily in the B2B sector. Staffing is the cornerstone of their business . In this era of hyper-segmentation, Tatou distinguishes itself by offering to ” deploy all the human resources necessary for the smooth running of an event, from logistics experts to coordinators, from bartenders to reception staff .” And in a sector where pressure is ever-present and unforeseen events are a daily occurrence, sourcing service providers and staff is paramount. Indeed, Tatou has built its reputation on the professionalism of its teams, “the heart of our strategy from the beginning .” With ten years of experience in HR for one and the same amount in event organization for the other, Pierre and Terry know what they’re talking about.
One-fifth of events will be hybrid
Flow management, crowd control, audience management… Tatou also positions itself as a specialist in event logistics, a facet of the industry profoundly redefined since the end of Covid and the emergence of hybrid events, “ roughly a third of the projects we produce .” Both physical and remote, this new format provides remote access to the content of a physical event. A huge increase in audience size that requires a whole new range of skills, “ such as the ability to manage a livestream.” where mastery of new digital interaction tools is key .” As a keen observer of the market, Tatou was able to anticipate by regularly training its teams in digital tools and by finding specialists in “ deploying digital environments ”.
The Street Fest , the urban festival by Tatou
With a passion for their work, Pierre and Terry have been organizing the Streat since 2022 Fest , a festival blending street food and music, ” brings together more than 10,000 participants each year .” A tangible showcase of Tatou’s expertise, this annual event illustrates its ability to manage the entire production chain. Beyond the numbers, Tatou asserts its place within the Brussels hospitality ecosystem . Its recent membership in the cluster demonstrates its commitment to sharing and contributing to the professionalization of the sector. In this network where ” the concept of customer experience is the common denominator ,” Tatou Production positions itself as an expert, both a trusted partner and a key player in the transformation of a sector that, more than ever, is reinventing the art of bringing people together.
