In this context, hub.brussels was once again represented on the Belgian pavilion, alongside Flanders Investment & Trade (FIT) and Wallonia Export & Investment Agency (AWEX) .
In total, 13 Brussels-based companies from various technology sectors participated in this edition, including three supported by the hub.brussels hospitality cluster. The hospitality and software clusters were also present to support the companies and strengthen synergies between innovation, digitalization, and the transformation of economic sectors.
An anniversary edition focused on innovation
The 2026 edition of VivaTech took place from June 17 to 20 at Paris Expo Porte de Versailles and marked the 10th anniversary of the event . In a decade, the event has established itself as one of the leading European gatherings for innovation and technology, bringing together startups, large companies, investors, public decision-makers and international experts.
This anniversary edition confirms its global reach with nearly 200,000 visitors, over 4,500 exhibitors (61% of whom were international), more than 15,000 startups from over 30 sectors, and 1,155 speakers. The event also generated over 5 billion views on social media.
For four days, VivaTech provided a privileged setting to discover the latest technological trends, develop new partnerships and identify opportunities for international collaboration.
Three companies from the hospitality cluster at VivaTech
Beyond the figures, it is above all the concrete experiences of the companies supported that illustrate the value of the trade show. Three members of the hospitality cluster shared their vision of the event and their feedback from the field.
Nova Reply was participating in VivaTech for the first time with the aim of strengthening its presence in France, where part of its clientele is already established.
The company is discovering a particularly vast and dense exhibition, characterized by the diversity of participants and technological solutions. In this context, the hub.brussels plays a key role by increasing visibility and facilitating professional networking.
Several opportunities quickly emerged, with initial contacts established with prospects and partners operating in similar markets. The trade show also provided inspiration, particularly for improving their content and customer acquisition tools.
A successful participation, at once exploratory, inspiring and business-oriented.
For Staghill , VivaTech is an essential event to follow developments in the technology sector, particularly around artificial intelligence.
The company highlights the quality of the conferences and the presence of major players in the global tech industry, as well as the numerous networking opportunities. These exchanges allow it to strengthen its positioning and better situate its business within a highly competitive international ecosystem.
She also highlights the facilitating role of hub.brussels, which enabled her access to such a large-scale event.
An experience marked by visibility, inspiration and strategic encounters.
Greentripper is presenting its ACT4TRAVEL SCANNER tool at VivaTech, based on artificial intelligence and dedicated to measuring the carbon impact of travel.
Initially positioned in the tourism sector, the company is using the trade show to broaden its focus to encompass global mobility, including business travel and commuting. It identifies significant potential in the areas of reporting and emissions reduction.
VivaTech also acts as an accelerator of ideas, fostering new avenues of development for a still relatively new platform. The group support provided is also highlighted as a real asset, facilitating organization and enhancing the quality of the on-site experience.
A strategic, inspiring and formative experience.
Conclusion
VivaTech confirms its role as a catalyst for innovation, networking, and opportunities on an international scale. Beyond its sheer size, it is the diversity of exchanges and the direct engagement with technological trends that leave a lasting impression on the participating companies.
For members of the hospitality cluster, this edition provided an opportunity to explore new markets, consolidate their market positions, and open up new development prospects. It also highlighted the added value of collective support, which enhances visibility and the quality of interactions at the trade show.
