Sales training: persuasion techniques

Come and discover which persuasion techniques are important to create a convincing pitch. This will be an opportunity to learn how to increase your chances of acquiring new customers!

hospitality.brussels, the network of Brussels-based actors in the tourism, events and culture sector, invites you to its “Persuasion Techniques” training. It will be led by Régis Lemmens, consultant and teacher in Sales Techniques in various business schools.


This training course is aimed primarily at companies and entrepreneurs in the Tourism, Events and Culture sector.

What is persuasion and how do people make decisions? How to boost your sales strategy? How to persuade customers and better market your products/services?

This day will allow you to define your value proposition, identify your offer and its advantage, which will allow you to :

  • Apply persuasion principles to boost your sales
  • Understand your own persuasion style
  • Present your ideas and strategies in the most persuasive way possible.

Through examples and practical exercises, this training will help you develop your persuasive skills and your ability to sell your products and ideas.


  • 09:00 Welcome and start of the training
  • 12:30 Break – Lunch (sandwiches)
  • 17:00 End of the training


Régis Lemmens is the founder of Sales Cubes, a consulting company that helps sales organisations innovate and co-create value with their customers. He is also a professor in Sales Management and teaches at business schools in Belgium (Antwerp Management School, Solvay Business School), the Netherlands and the UK. He has several projects under his belt, including the writing and publication of several books on sales and strategic account management.

Inscription via Eventbrite: https://www.eventbrite.be/e/billets-les-techniques-de-persuasion-161744457025

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